LOFTY Brickell is a 44-story, 574-foot waterfront tower under construction at 99 SW 7th Street on the Miami River in Brickell. Developed by Newgard Development Group and designed by Arquitectonica with interiors by INC Architecture & Design and landscape by Urban Robot Associates, LOFTY broke ground in 2023 with delivery targeted for August 2027. LOFTY Brickell will deliver 362 fully furnished residences ranging from studios to two-bedrooms (446 to 986 square feet) including penthouses and low-rise penthouses. Residences are designed for short-term rental flexibility from day one, with Italian porcelain flooring, European cabinetry, premium appliance packages, and smart-home technology. The LOFTY Brickell site fronts the Miami River one block off South Miami Avenue, with the Brickell Metromover loop, Brickell City Centre, and Mary Brickell Village within walking distance. The Riverwalk connects directly to Brickell Key and east to Bayfront Park, and the Brightline MiamiCentral station is a short ride north on the free Metromover. LOFTY Brickell's riverfront location is one of the few in central Brickell that pairs walkable financial-district access with direct water frontage and a ground-floor restaurant pad on the Riverwalk itself. LOFTY Brickell's amenity program covers about 40,000 square feet and culminates in the LOFTY Rooftop Experience on the 44th floor, a roughly 10,000-square-foot owner-only deck designed for private events with skyline views. The resort pool level includes poolside cabanas and a bar and grill, and the building runs a co-working lounge, private meeting rooms, an event room with an exclusive terrace, a fully-equipped fitness center, private Peloton studios, a yoga lounge and terrace, a pet spa, and a ground-floor restaurant on the Riverwalk. Newgard's short-term rental program will manage units for owners who opt in, giving LOFTY Brickell a built-in hospitality operating layer. Bookings will distribute through Airbnb, Booking.com, and Newgard's own channel, with the option to take a unit off-program for personal use without minimum-stay restrictions. LOFTY's Brickell location and fully furnished delivery make it one of the more straightforward short-term rental plays in the neighborhood.