The Standard Residences, Brickell Miami: Pre-Construction Buyer's Guide (2026)

Brickell has more branded-residence towers under construction than any neighborhood in the country — but almost all of them chase the same ultra-luxury buyer with $2M-and-up trophy homes. The Standard Residences, Brickell is built for a different one: the buyer who wants a hotel-brand address, a design-forward lifestyle, and a real rental option — at an entry price that starts a full order of magnitude lower.

The Standard Residences, Brickell is rising at 690 SW 1st Avenue as a roughly 45-story, ~407-residence tower on the west edge of Brickell, along the Miami River and the Underline linear park. It is developed by Newgard Development Group and Two Roads Development, designed by Arquitectonica, with interiors by GOOD.RICH (Matthew Goodrich) in collaboration with The Standard's in-house design studio. It brings The Standard's playful, design-led hospitality brand to Brickell as a stand-alone residential product.

This is not the ultra-luxury, butler-service model of Brickell's bayfront branded towers. It is a lifestyle-branded condo — smaller floor plates, fully finished delivery, a rooftop-forward amenity stack, and a 30-day flexible rental program that makes it one of the more investor-friendly branded plays in the neighborhood. For a certain buyer, that combination is the entire point.

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Not the Midtown building. The Standard's other Miami project — The Standard Residences, Midtown — is a separate, smaller 12-story tower by a different development team (Rosso Development and Midtown Development) that already delivered in 2026. This guide is about the Brickell tower. The two share a brand, not a building.

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Project Snapshot

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The Standard Brand & Design

The Standard is not a traditional luxury hotel chain, and these are not traditional luxury condos. The brand was founded in 1999 by Andre Balazs with The Standard, Hollywood on the Sunset Strip, and it built its identity around something specific: ironic, playful, design-forward spaces with rooftop pools and bars, music programming, and social areas pushed in directions the legacy luxury names never would. The Standard, Hollywood installed a "human terrarium" behind the front desk; the Standard High Line cantilevered a glass hotel over the park in New York's Meatpacking District.

In August 2024, Hyatt Hotels Corporation announced its acquisition of Standard International — the operator of The Standard, Bunkhouse, and LINE brands — with the deal closing in October 2024 and the properties folding into the World of Hyatt loyalty program. The Standard Residences, Brickell carries that brand DNA into a residential tower.

Design-wise, Arquitectonica — the Miami firm founded in 1977 and the most prolific designer of large-scale Miami towers — produced the massing. Interiors come from GOOD.RICH, the studio of designer Matthew Goodrich, working with The Standard's in-house team. The result is aimed at buyers who find most new Brickell towers interchangeable and want a building with a point of view rather than another glass rectangle.

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Location: West Brickell, the River, and the Underline

690 SW 1st Avenue sits on the west side of Brickell, near the Miami River and the Underline — the 10-mile linear park and trail being built beneath the Metrorail line. It is a walk-and-transit-oriented position rather than a bayfront one, which is part of what keeps the entry price down.

The trade-off versus a core-Brickell or bayfront tower is deliberate: you are a few minutes from the offices, restaurants, and shopping of the Brickell core, with the river, the Riverwalk, and the Underline at your door — and a materially lower price of entry than the bayfront branded product.

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The Residences

Across the tower, residences are delivered fully finished — a defining feature of the project and a meaningful convenience for out-of-town and investor buyers. Reported and published finishes include:

• 9-foot ceiling heights
• Floor-to-ceiling impact glass with city, river, and skyline exposures
• Imported porcelain flooring
• Italian-designed Italkraft cabinetry
• Miele appliance packages
• Keyless / smart-home entry
• Walk-in closets in select primary bedrooms

Floor Plan Mix (approximate)

• Studios: from around 500 square feet
• One-bedrooms and two-bedrooms: up to roughly 1,100+ square feet, with a limited number of larger/upgraded residences

The floor plates here are smaller and more efficient than the bayfront branded towers — studio- and one-bedroom-heavy — which is exactly what makes the entry price and the rental math work.

The Rental-Program Angle (Read This If You're an Investor)

The Standard Residences, Brickell allows a 30-day-minimum rental, up to 12 times per year. That is the single most important line item for many buyers. It is not an Airbnb-style, one-night, hotel-condo program — you cannot rent nightly — but it is far more flexible than the long-term-lease-only rules common in Brickell's ultra-luxury buildings. For an owner who wants a fully finished pied-à-terre they can offset with a dozen month-long stays a year, this structure is the differentiator versus most branded competition.

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Amenities: A Rooftop-Forward Lifestyle Stack

Because there is no hotel sharing the building, the amenities serve owners and their guests. Published and expected amenities include:

• 45th-floor rooftop pool with lounge and towel service
• The Standard Wellness Spa — Hamam room, hot and cold soaking tubs, steam room, sauna, and experience showers
• State-of-the-art fitness center with Technogym equipment, plus yoga, Pilates, and movement studios
• Signature restaurant and bar on the 9th level
• Screening room
• Co-working lounge
• Dedicated pet spa
• 24-hour valet parking with EV charging
• Concierge services

The amenity programming reflects the brand: wellness-forward, social, and design-led rather than the formal, staff-heavy model of a legacy luxury flag. Owners also gain access to The Standard's global "Friends with Benefits" program, which extends preferred privileges across the brand's hotels worldwide.

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The Developer Team

• Newgard Development Group — a Miami-based developer with deep experience in the hotel-branded and flexible-rental condo category in South Florida, giving the project relevant operational credibility on the rental-program side.
• Two Roads Development — a well-regarded South Florida luxury developer with a track record across Miami and the broader region.
• Standard International / Hyatt — the brand operator, providing brand standards, design direction, and the global loyalty and "Friends with Benefits" tie-in on a residential (non-hotel) license.

A proven, locally experienced development team is one of the most underrated factors in pre-construction risk. The Newgard/Two Roads pairing brings both flexible-rental know-how and luxury delivery experience to the underwriting here.

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Construction Status & Timeline

As with any pre-construction tower, delivery timing can move. Confirm the specific closing timeline for the exact unit you are considering — it drives your deposit schedule and carrying-cost planning.

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Pricing Reality

• Reported pre-construction pricing has circulated from roughly the mid-$500Ks to $600K at the entry level, with larger residences priced above that.
• Because the building is studio- and one-bedroom-heavy, the entry point is well below Brickell's bayfront branded towers, which typically start in the millions.

Published pre-construction pricing is a snapshot, not a quote. Availability and developer incentives shift with each release, and the best current pricing rarely matches what circulates on aggregator sites. Confirm live numbers through the sales gallery and your buyer's agent.

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Who This Building Is For

1. The Brand-Forward Investor

You want a fully finished, hotel-branded condo you can actually rent. The 30-day, 12-times-a-year program lets you offset carrying costs with month-long stays while keeping personal use — a flexibility most Brickell branded towers do not offer. This is the clearest use case for the building.

2. The Entry-Price Branded Buyer

You want a recognized hospitality-brand address in Brickell without a seven-figure entry. The Standard's smaller floor plates and lifestyle amenities are the most attainable branded option in the neighborhood.

3. The Lock-and-Leave Pied-à-Terre Owner

You want a low-maintenance, fully finished Miami base near the Brickell core, the river, and the Underline — with concierge service, a rooftop pool, and a wellness spa downstairs. A studio or one-bedroom is the efficient way in.

If you want a full one-night short-term-rental play, note that this is a 30-day-minimum program, not a nightly one — a different product from the true short-stay hotel-condos downtown.

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Cost of Ownership

Beyond purchase price, budget for:

• HOA fees: Branded, heavily amenitized towers sit at the higher end of Brickell dues on a per-square-foot basis. Model your specific unit's monthly assessment before contracting.
• Property taxes: Miami-Dade ad valorem taxes generally run ~1.6–2.0% of assessed value annually.
• Insurance: Condo HO-6 plus wind coverage varies by floor and unit size.
• Rental-program economics: If you plan to use the 30-day program, model realistic occupancy, management costs, and HOA drag against gross rent — not just the headline nightly comps.
• Deposit schedule: Florida pre-construction typically stages deposits from contract through closing — understand exactly what is at risk and when.

Build the full model — HOA, tax, insurance, rental assumptions, and the opportunity cost on staged deposits — not just the headline price.

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Frequently Asked Questions

Is this the same as The Standard Residences in Midtown?

No. This is the Brickell tower at 690 SW 1st Avenue by Newgard Development Group and Two Roads Development. The Midtown building is a separate, smaller 12-story project by Rosso Development and Midtown Development that already delivered in 2026. Same brand, different building and team.

Is there a Standard hotel in the building?

No. The Brickell project is residential only — there is no on-site hotel. The amenities and services are for owners and their guests, and residences carry The Standard brand under a residential license.

How many stories and units are there?

Roughly 45 stories and ~407 residences per most published sources; a few list 46 stories and ~422 units as plans finalize. Confirm the exact figures tied to your unit at the sales gallery.

Who is the architect and interior designer?

Arquitectonica is the architect. Interiors are by GOOD.RICH (Matthew Goodrich) in collaboration with The Standard's in-house design studio.

Are residences delivered furnished?

Residences are delivered fully finished — flooring, Italkraft cabinetry, Miele appliances, and fixtures included — which is a core selling point. Confirm exactly what is included (and whether any furniture package is offered) for your specific unit; finished is not the same as fully furnished.

Can I rent my residence out?

Yes, within limits: a 30-day minimum lease, up to 12 times per year. This is more flexible than the long-term-only rules in many Brickell luxury buildings, but it is not a nightly Airbnb program. Review the condo declaration for exact terms before buying for income.

When will it be delivered?

Current guidance points to 2027. Confirm the closing date tied to your specific unit before contracting.

How much does it cost?

Reported pre-construction pricing has circulated from roughly the mid-$500Ks to $600K at entry, rising with size. Pricing changes with each release — verify live numbers with the sales team.

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How to Buy at The Standard Residences, Brickell

Pre-construction at this level is a multi-year commitment with staged deposits and real tax, insurance, and HOA implications. Before contracting:

1. See the actual current inventory and pricing — by floor plan and exposure. The public numbers are rarely the live ones.
2. Decide your use case first — investor rental play, entry-price branded pied-à-terre, or lock-and-leave base — then pick the layout that fits it.
3. Compare head-to-head with the neighborhood's other branded and luxury pre-cons. See the top luxury Brickell condos and the broader Brickell neighborhood guide, and weigh the bayfront ultra-luxury alternatives against this building's lower entry and rental flexibility.
4. Model the full cost of ownership — including realistic rental-program economics — and understand your deposit at risk under Florida pre-construction law.

Visit the building page for current inventory, floor plans, and to schedule a private appointment with our team.

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This guide is for educational purposes. Pricing, availability, unit counts, story counts, finish packages, rental-program terms, and project specifications are drawn from the developer's and public sources' most recent materials, sometimes conflict between sources, and are subject to change without notice. Consult your real estate attorney and tax advisor before contracting on any pre-construction unit.