Highest-Priced Miami Pre-Construction Condos: Shore Club Private Collection
The Shore Club Private Collection is Robert A.M. Stern's first oceanfront tower — 49 residences with Auberge service, on one of South Beach's most storied sites, with ceiling pricing into the $120M-plus range.

Highest-Priced Miami Pre-Construction Condos: Shore Club Private Collection
The Shore Club site has been Miami Beach's most-watched redevelopment story for over a decade. Now under Witkoff and Monroe Capital, with Robert A.M. Stern Architects in their first-ever oceanfront commission and Auberge Resorts Collection managing service, the project has been re-cast as The Shore Club Private Collection — 49 residences across a tower, the historic Cromwell House, and a beachfront Beach House.
Public reporting has placed at least one penthouse contract north of $120 million, putting Shore Club firmly in the conversation with Miami's other ultra-trophy launches.
This is the third profile in our highest-priced Miami pre-construction condo series.
The Quick Take
| Detail | Shore Club Private Collection |
|---|---|
| Location | 1901 Collins Avenue, Miami Beach, FL 33139 |
| Neighborhood | South Beach (oceanfront, between 19th and 20th Streets) |
| Status | Pre-construction, financed |
| Developer | Witkoff and Monroe Capital |
| Hotel / service operator | Auberge Resorts Collection |
| Architecture | Robert A.M. Stern Architects (first oceanfront commission); Kobi Karp as architect of record |
| Scale | Approximately 20 stories, 49 residences across The Tower, Cromwell House, and Beach House |
| Pricing | Starting around $6M; reported penthouse contract $120M+ |
| Delivery | Targeted 2027 |
| Construction loan | $430M secured |
View the Shore Club Private Collection building page · Browse all South Beach condos for sale · South Beach neighborhood guide
Why It Sits at the Top of the Market
Shore Club's positioning is unusual — and that's exactly why it ranks. Three things make it different:
- The site. Shore Club has direct oceanfront in the heart of South Beach with a historic, named hotel pedigree. New oceanfront South Beach assemblage at this scale is essentially impossible to repeat.
- The architecture. Robert A.M. Stern Architects has shaped the most expensive prewar-style residential towers in New York (15 Central Park West, 220 Central Park South, 520 Park, 30 Park Place). Bringing RAMSA to oceanfront Miami for the first time is itself a market event.
- The Auberge stack. Auberge's brand carries weight specifically with the buyer pool that values service over flash. Pairing Auberge with RAMSA's residential discipline is what makes the price ceiling defensible.
Pricing Reality
Public marketing places starts in the $6 million range, with broader inventory typically quoted between $6M and $40M ex-penthouse. The flag-planting datapoint is the reported $120M+ penthouse contract — first reported in early 2024 — which firmly places the project alongside Six Fisher Island and the Ritz-Carlton Residences South Beach at the top of Miami pre-construction pricing.
Per-square-foot pricing on top inventory generally runs in the $3,500–$5,000+/sf range, depending on line, view, and which of the three components (Tower, Cromwell House, or Beach House) the residence sits in.
At Shore Club, "which building you live in" matters as much as "what floor". The Tower is the headline product, but Cromwell House and Beach House have their own programmatic logic — different scale, different vibe, different long-term resale story. Get clear on which you're actually buying.
What Makes the Product Different
Most luxury condo towers stack identical layouts. Shore Club is structured more like a small private community on one site:
- The Tower — primary high-rise residences with full oceanfront orientation
- Cromwell House — a historic, lower-density component
- Beach House — a beachfront, more horizontal product
The amenity stack is designed for a permanent resident, not a part-time hotel guest:
- Auberge Resorts Collection on-site service and dining
- Private oceanfront pool decks and beach club
- Full spa and wellness program
- Residents-only lounges and dining (a quiet but increasingly important amenity at this tier)
- Concierge, valet, in-residence dining, butler-grade service options
Buyer Fit
Shore Club Private Collection is a fit for:
- Buyers who want South Beach oceanfront without the brand-new-tower aesthetic
- Owners who specifically value Robert A.M. Stern's prewar-residential design language
- Buyers comparing it against The Ritz-Carlton South Beach, Six Fisher Island, and Casa Cipriani
- Auberge loyalists who already know the service standard
It's probably not the right fit for:
- Buyers who want a modernist glass tower look (this is intentionally less aggressive architecturally)
- Investors targeting short-term-rental yield
- Anyone optimizing for the lowest monthly HOA — Auberge service is part of the price
How It Compares to Other Trophy Projects
Compared to the rest of the top tier:
- Six Fisher Island offers private-island isolation
- The Ritz-Carlton Residences South Beach offers brand-managed minimalism on Mid-Beach's edge
- Casa Cipriani offers a private members' club entry path
- Shore Club Private Collection offers heritage + RAMSA design + Auberge service in one package — and it's almost certainly the only one of the four that will look the same in 30 years as it does at delivery
This timeless-design angle is what RAMSA buyers historically pay for. New York's 220 Central Park South commands premiums today not because of new finishes, but because Stern's residential proportions hold up. That logic is what Shore Club is importing.
The Risk Side
Even with $430M of construction financing in place, real questions remain for any pre-construction buyer:
- Delivery timing — 2027 has been the moving target; verify the latest project timeline
- Deposit schedule and escrow terms — confirm contract specifics, including any FIRPTA, foreign buyer, or assignment clauses
- HOA, club, and Auberge service fees — the all-in carrying cost is a meaningful part of the underwrite at this tier
- Component mix — make sure you understand the resale dynamics of Tower vs. Cromwell vs. Beach House
- South Beach insurance and assessment risk — oceanfront on the historic Sagamore / Shore Club block sits in a well-priced, but increasingly scrutinized, exposure zone
Bottom Line
Shore Club Private Collection is one of the most architecturally distinctive ultra-trophy launches in Miami history — Robert A.M. Stern's first oceanfront tower, with Auberge service, on one of South Beach's most storied sites. The reported $120M+ penthouse contract makes the absolute ceiling debate real; the rest of the inventory makes the project meaningful even for buyers in the "merely" eight-figure tier.
For trophy buyers who care more about how the building will look in 30 years than how it looks at ribbon-cutting, this is the pre-construction project to put at the top of the list.
More From the Highest-Priced Pre-Construction Series
- Six Fisher Island: $15M+ private-island residences
- Ritz-Carlton Residences South Beach: $4M–$125M condos
- Casa Cipriani Mid-Beach: $25M+ members'-club residences
- Rivage Bal Harbour: SOM-designed $8M–$65M condos
- Waldorf Astoria Residences Miami: 100-story supertall
- The Perigon Miami Beach: OMA-designed Mid-Beach oceanfront
- 888 Brickell by Dolce & Gabbana: fashion-branded supertall
- Baccarat Residences Brickell: 75-story riverfront
- Mandarin Oriental Residences Miami: KPF-designed Brickell Key
Sources and Further Reading
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Kyle Benjamin
Founder of The Lieberbaum Group specializing in Miami luxury real estate.
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