SIRO Brickell

SIRO Brickell is the planned first United States hotel and branded residences from SIRO, the wellness- and performance-focused hotel brand of Dubai-based Kerzner International. Kerzner is developing the project with two Miami-based partners, 13th Floor Investments and Forse Holdings, on a roughly one-acre site at 9 SE 6th Street near Brickell City Centre. Kerzner bought the parcel from Swire Properties for $45 million in 2025, and the site already carried entitlements for the hotel rooms and residences now proposed. Plans call for up to 180 hotel rooms and suites alongside 350 branded condominiums marketed as SIRO Homes, with opening targeted for 2030. Kerzner chief executive Philippe Zuber has described SIRO as the company's disruptor brand, aimed at a new generation of travelers. The concept is organized around five pillars: fitness, recovery, nutrition, sleep and mindfulness. In Brickell, that translates into a Fitness Lab and a Recovery Lab inside the mixed-use building, with programming led by in-house specialists that ranges from high-performance training to restorative therapies. The brand already operates SIRO One Za'abeel in Dubai and SIRO Boka Place in Montenegro, and Brickell would be its first property in the United States. The location places owners in Miami's densest walkable core, close to the shops and restaurants of Brickell City Centre and about a 15-minute drive from the airport. For buyers who want wellness built into the building rather than booked elsewhere, it is a different pitch from the fashion- and hospitality-branded towers rising nearby. SIRO Brickell remains in the planning stage. The developers have not announced a sales launch, construction start, architect, floor count, pricing, deposit schedule or residence mix, so those details are left out here until they are published. Buyers tracking the project can join the waitlist on this page to hear when sales open and floor plans become available.