SIRO Brickell Miami: Kerzner's First US Wellness Residence (2026 Pre-Construction Guide)

SIRO Brickell is the first US project from SIRO, Kerzner International's fitness-and-recovery hotel brand, and the first SIRO-branded residences anywhere in the world. The development sits on a roughly one-acre site at 9 SE 6th Street between the Miami River and Brickell City Centre, programming 180 hotel rooms and suites alongside 350 SIRO Homes condominiums. Completion is targeted for 2030.

The Miami project is being delivered by a three-party joint venture: Kerzner International (the Dubai-based operator behind Atlantis, The Palm, the One&Only ultra-luxury collection, and Rare Finds) with two Miami-based partners -- Arnaud Karsenti's 13th Floor Investments and Ian Ludmir's Forse Holdings. Kerzner acquired the parcel from Swire Properties for $45 million in August 2025, and the site already carries entitlements for the planned hotel-and-residence mix.

What separates SIRO from the rest of Brickell's branded-residence pipeline is the brand thesis itself: a building organized around fitness, recovery, nutrition, sleep, and mindfulness as a daily operating system, rather than around a chef restaurant or a fashion house's name.

View the SIRO Brickell building page for the latest details, floor plans, and pricing as they are released.

The Quick Take

Where is SIRO Brickell?

The site sits at 9 SE 6th Street, on the northern edge of the Brickell grid between the Miami River and Brickell City Centre. A few orientation points:

• Brickell City Centre -- the 9-acre Swire Properties mixed-use complex with Saks Fifth Avenue, the Apple Store, EAST Miami hotel, and the residential towers Reach and Rise -- is immediately adjacent
• Mary Brickell Village -- the open-air shopping and dining hub anchored by Brickell's Publix -- is about a 5-minute walk south
• The Brickell Metromover loop sits one block away, connecting to MiamiCentral Brightline, the Adrienne Arsht Center, and Bayside in minutes
• The Miami River is to the north
• KASEYA Center (Miami Heat arena) and Bayfront Park are about 10 minutes by car or Metromover
• Brickell Avenue -- South Florida's banking corridor -- runs three blocks east
• Miami International Airport is roughly 12-15 minutes via I-95 and SR 836

This is the densest, most walkable address in Miami's financial core, with the Brickell Metromover stop, Brickell City Centre's covered Climate Ribbon walkway, and the Brickell Avenue Bridge all within a few minutes' walk.

Who's Behind SIRO Brickell

The project is a three-way joint venture. Each partner brings a different layer of capability:

Kerzner International (operator and brand)

Kerzner is the Dubai-based hospitality holding company behind some of the most recognized resort brands in the world. The portfolio:

• Atlantis -- the flagship water-themed destination resort brand, including Atlantis, The Palm in Dubai (1,500 rooms on the Palm Jumeirah) and Atlantis, Sanya in Hainan, China
• One&Only -- the ultra-luxury collection of resorts in Montenegro, Mexico, Mauritius, the Maldives, South Africa, Dubai, Rwanda, Malaysia, and Australia
• SIRO -- the fitness-and-recovery brand, launched in 2021
• Rare Finds -- the soulful-discovery collection launched in 2023
• Mazagan -- a 500-room golf-and-casino resort in Morocco

Kerzner is run by CEO Philippe Zuber.

13th Floor Investments (local sponsor)

Founded in 2007 by Arnaud Karsenti during the global financial crisis, 13th Floor is a Miami-based real estate investment and development firm that has acquired, developed, and managed more than $5 billion in real estate assets across South Florida. The firm runs a value-investing philosophy across multifamily, condominium, single-family, and mixed-use product. Recent projects include Motion at Dadeland, Link at Douglas (a 7.5-acre transit-oriented development), Village Square in Coral Springs, and a $309 million city hall and mixed-use redevelopment in South Miami.

Forse Holdings (co-developer)

Forse Holdings is a South Florida real estate development and consulting firm founded by Ian Ludmir. The firm has built and consulted on O Residences in Sunny Isles, Muse Residences, Aventura Park Square, and other projects across Aventura, Sunny Isles, Hallandale, and Lauderdale Lakes.

The SIRO Brand: Fitness, Recovery, Nutrition, Sleep, Mindfulness

SIRO is a new brand within Kerzner. It opened its first hotel -- SIRO One Za'abeel in Dubai -- in February 2024, and a second property -- SIRO Boka Place in Porto Montenegro, Montenegro -- followed in 2025. Additional SIRO hotels are planned for Cabo, Mexico and other destinations, with Brickell as the first US project.

The brand is organized around five biohacking pillars:

1. Fitness -- training programs developed with athletes including boxer Ramla Ali, yoga instructor Jonah Kest, and AC Milan
2. Recovery -- a dedicated Recovery Lab offering percussion therapy, electro-muscle stimulation, sports massage, IV therapy, cryotherapy, cupping, dry needling, and assisted stretching
3. Nutrition -- customizable, performance-oriented dining programs
4. Sleep -- soundproof rooms with smart curtains synced to circadian rhythms and projector-based AV (no TVs)
5. Mindfulness -- meditation, breathwork, and recovery practices

The Dubai property has a Fitness Lab that hosts roughly 50 classes per week, including HIIT, group cycling, and boxing. Six fitness suites in Dubai include personal in-room gyms. This is the operational template Kerzner is bringing to Brickell.

For Miami, the brand pitch sits in a market where most branded residences lead with a chef restaurant, a fashion house, or a hotel-luxury identity. A condominium operated around a daily training, recovery, and nutrition program is genuinely different positioning in this neighborhood.

What's Planned at SIRO Brickell

Verified at the announcement stage:

• Up to 180 hotel rooms and suites under the SIRO brand
• 350 SIRO Homes branded condominium residences
• Roughly one-acre site between the Miami River and Brickell City Centre
• Wellness-focused amenity stack organized around the Fitness Lab and Recovery Lab
• In-house specialist coaching and customizable nutrition programming
• Sleep optimization and mindfulness facilities
• Completion targeted for 2030

Specifications not yet released by the developer:

• Architect (Arquitectonica designed the adjacent Brickell City Centre; SIRO's design team has not been announced)
• Tower height, floor count, or final massing
• Residence square footages, bedroom mix, or floor plans
• Pricing or deposit schedule
• Final amenity build-out
• Sales launch date

Expect those specifics to follow the formal sales launch.

The Brickell Context

Brickell is South Florida's financial district -- the second-largest international banking center in the US after Manhattan -- and the densest walkable residential and office corridor in greater Miami. The neighborhood's modern arc traces back to William Barnwell Brickell and Mary Brickell, who developed luxury estates on Brickell Avenue in the early 1900s under the nickname "Millionaire's Row."

Beginning in the 1970s and accelerating through the 1980s, Brickell evolved into a major financial corridor with international bank towers. The 1980s also produced The Atlantis -- the building with the five-story palm court cut out of its glass facade, made famous by Miami Vice. In the 2000s, Mary Brickell Village opened as an open-air retail center; in 2016, Swire Properties opened Brickell City Centre, the 9-acre mixed-use complex anchored by Saks Fifth Avenue and the Climate Ribbon canopy.

Today, Brickell holds the densest cluster of high-rises in Miami, with more in the pipeline. SIRO sits within a wave of new branded-residence projects in the same district -- a list that includes Cipriani Residences Brickell, Baccarat Residences Brickell, St. Regis Residences Brickell, Mandarin Oriental Residences Brickell Key, Waldorf Astoria Residences Miami, 888 Brickell by Dolce & Gabbana, Casa Tua Residences, The Crosby Brickell, and the under-construction 619 Brickell Nobu Residences.

How SIRO Compares to Other Brickell Branded Residences

Branded residences in Brickell currently break into a few clusters: hotel-luxury (St. Regis, Waldorf Astoria, Mandarin Oriental), European fashion or lifestyle (Cipriani, Baccarat, Dolce & Gabbana), and modern hospitality (The Crosby, Casa Tua). SIRO is the first wellness-and-performance branded residence to enter the cluster.

SIRO's distinctions:

• Brand thesis is daily wellness operating system, not aesthetic identity
• Kerzner is the operator behind Atlantis and One&Only, which gives the brand genuine luxury-resort operating depth
• Walkable financial-district address, not waterfront
• Hotel-and-residence mix mirrors One&Only's branded-residence model
• First Brickell project with a Fitness Lab and Recovery Lab as the building's organizing principle

For buyers who already build their day around training, recovery, and nutrition, a building purpose-built around those programs is a different value proposition than a building with a gym tacked onto the amenity deck.

The Neighborhood

A working walk-radius map of what's around 9 SE 6th Street:

Retail and dining (Brickell City Centre, ~1-2 minutes)

• Saks Fifth Avenue
• Apple Store
• Lululemon, Bowlmor, Sephora, Allbirds
• Quinto La Huella (Uruguayan, on the EAST Miami pool deck)
• Cipriani Downtown Miami
• Sugarcane Raw Bar Grill
• La Centrale Italian food hall

Mary Brickell Village (~5 minutes)

• Publix supermarket
• Komodo
• Sexy Fish
• Truluck's
• The American Social

Brickell Avenue corridor

• Banking towers, Class A office, and the historic Atlantis on Brickell
• KASEYA Center via Metromover (10 minutes)

Transit

• Brickell Metromover loop -- free downtown circulator
• Brickell Metrorail station -- two stops to MiamiCentral Brightline
• MiamiCentral for intercity rail to Aventura, Boca Raton, Fort Lauderdale, West Palm Beach, and Orlando

Outdoor

• The Underline -- the 10-mile linear park along the Metrorail corridor, with an active first phase already open in Brickell
• Brickell Key -- the man-made residential island east of Brickell

This is the densest walkable urban core in Miami. South Beach is 12-15 minutes east via the MacArthur Causeway; Coconut Grove is 10 minutes south on Brickell Avenue/South Bayshore Drive.

FAQ

What is SIRO Brickell?

SIRO Brickell is a planned hotel-and-residence project at 9 SE 6th Street in Brickell, programming up to 180 SIRO-branded hotel rooms and suites and 350 SIRO Homes condominiums. It is Kerzner International's first US SIRO project and the first SIRO-branded residences anywhere in the world, targeted for 2030.

Who is developing SIRO Brickell?

A three-way joint venture: Kerzner International (the Dubai operator behind Atlantis, One&Only, SIRO, and Rare Finds), 13th Floor Investments (Miami, founded by Arnaud Karsenti), and Forse Holdings (Miami, founded by Ian Ludmir).

What is SIRO?

SIRO is Kerzner's wellness-and-performance hotel brand, launched in 2021 and first opened at SIRO One Za'abeel in Dubai in February 2024, followed by SIRO Boka Place in Porto Montenegro. The brand is organized around five pillars: fitness, recovery, nutrition, sleep, and mindfulness.

When will SIRO Brickell be completed?

Completion is targeted for 2030. The site was acquired from Swire Properties in August 2025 and the joint venture was announced in October 2025. Sales and construction launch dates have not been confirmed.

Who designed SIRO Brickell?

The architect has not been publicly announced. Arquitectonica designed the adjacent Brickell City Centre development but is not yet confirmed for SIRO.

How much will SIRO Brickell residences cost?

Pricing has not been released. The development is in early pre-construction.

How big is the SIRO Brickell site?

Approximately one acre, acquired from Swire Properties for $45 million in August 2025. The parcel sits between the Miami River and Brickell City Centre.

Is SIRO Brickell waterfront?

No. The site sits inland, two blocks from the Miami River and several blocks from Biscayne Bay. The value proposition is the walkable Brickell address, not the water frontage.

Bottom Line

SIRO Brickell is the first US project from Kerzner International's wellness-and-performance brand, the first SIRO-branded residences anywhere, and one of the few branded-residence projects in Brickell organized around a daily operating system -- fitness, recovery, nutrition, sleep, and mindfulness -- rather than a hotel restaurant or fashion house. With 350 SIRO Homes plus 180 hotel rooms on a one-acre site beside Brickell City Centre, the project is in early pre-construction with a 2030 delivery target. For buyers who want a Brickell condominium where the building is designed around training and recovery, SIRO is the most credible option in this pipeline.

Want a Data-Driven Read on SIRO Brickell?

If you are evaluating SIRO Brickell ahead of the sales launch -- comp analysis against the rest of the Brickell branded-residence pipeline, position relative to other Kerzner residences, or context on the developer team -- reach out to Kyle Benjamin, REHub Miami.

View the SIRO Brickell building page | Browse Brickell condos | Contact us

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Disclaimer: This article is for general informational purposes. SIRO Brickell remains in early pre-construction. Pricing, floor plans, finish packages, amenity specifications, architect selection, and timelines have not been finalized by the developer. Always verify directly with the official sales team and developer materials before making any reservation or purchase decision.