ELLE Residences Miami, Edgewater: The Branded-Residence Buyer's Guide (Pre-Construction 2026)

Edgewater has spent the last decade transforming from a quiet bayfront corridor into one of Miami's densest luxury-condo districts — a stretch of glass towers between Wynwood and the water, walkable to the Design District and minutes from Brickell. Its newest arrival comes with a name most buyers already know from a magazine rack.

ELLE Residences Miami is rising at 3618 NE 5th Avenue as an approximately 25-story, ~180-residence tower — the first-ever branded residential project from ELLE, the global fashion and lifestyle brand. Developed by Vertical Developments and Urban Network Capital Group (UNCG), designed by Behar Font & Partners with interiors curated by The One Atelier to channel the aesthetic of ELLE DECOR, it aims to package Parisian style, full furnishings, and a flexible rental program into a single turnkey product.

This is a fundamentally different kind of branded residence than Miami's ultra-luxury hotel towers. ELLE is not selling 5,000-square-foot bayfront trophies — it is selling compact, fully furnished, move-in-ready homes with a built-in short-term rental option, aimed squarely at the design-conscious buyer who wants a lock-and-leave pied-à-terre or an income-producing asset under a name they recognize. For the right buyer, that focus is the entire appeal.

View the ELLE Residences Miami building page

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Project Snapshot

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The ELLE Brand & Design (Read This First)

The single most important thing to understand about ELLE Residences is that the brand is the product — not just a name on the door, but the entire design logic of the building.

ELLE, the fashion and lifestyle brand behind ELLE and ELLE DECOR, is doing its first residential development anywhere in the world here in Edgewater. The pitch is that you get to live inside an ELLE DECOR editorial spread: fully furnished, move-in-ready residences curated by The One Atelier, a firm that specializes in translating global lifestyle brands into physical interiors. Think Parisian-inflected palettes, coordinated furniture packages, and a design language meant to look styled rather than builder-standard.

That has two practical consequences for a buyer:

• You are buying turnkey. Unlike most pre-construction where you close on bare finishes and then spend six figures furnishing, ELLE residences are delivered furnished. What you see in the sales gallery is close to what you get.
• The units are compact by design. At roughly 450 to 845 square feet, these are efficient one- and two-bedroom homes, not large primary residences. The brand and the amenities carry the value proposition; the floor plans are sized for pied-à-terre and rental use.

If you are comparing "ELLE Residences pricing" against Edgewater's larger bayfront towers and the entry numbers look low, this is why — you are looking at a smaller, furnished, rental-friendly product with a different mission.

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Location: The Center of the Edgewater Boom

3618 NE 5th Avenue sits inland in the heart of Edgewater, a few blocks from Biscayne Bay and wedged between the Design District, Wynwood, and Miami's urban core.

The trade-off versus a direct-bayfront Edgewater tower is deliberate: ELLE is on an interior lot rather than the water's edge, which is part of how the entry pricing stays accessible. In exchange you get walkability to the Design District's shopping and dining, Wynwood's nightlife, and easy reach to both Brickell and the beaches — the connectivity that makes Edgewater one of the strongest short-term-rental submarkets in the city.

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The Residences

Across the tower, residences are delivered fully furnished and move-in-ready with The One Atelier–curated interiors. Signature features reported for the project include:

• Floor-to-ceiling impact windows with water and skyline exposures
• High ceilings and light-forward, styled layouts
• Miele appliance packages
• Italian cabinetry by Italkraft
• Quartz countertops and modern brass fixtures
• Smart climate control and in-residence washer/dryer
• Furniture and décor packages curated in the ELLE aesthetic

Floor Plan Mix (approximate)

• One-bedroom residences: the entry layouts, from roughly 450 sq ft
• Two-bedroom residences: larger plans up to roughly 845 sq ft
• Penthouses: a limited collection at the top of the tower

The Rental Program

This is a defining feature. ELLE Residences is being marketed with short-term rentals permitted — owners can list on flexible platforms (Airbnb-style) or opt into a fully managed rental program. In a city where most luxury condo associations restrict or ban short-term leasing, a building purpose-built to allow it is a genuine differentiator, and it reframes the entire buy: for many owners this is as much an income asset as a residence. Confirm the exact rental rules, minimum-stay terms, and management economics in the condo documents before you underwrite any income assumption.

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Amenities

ELLE leans into Miami's indoor-outdoor lifestyle with amenities spread across dedicated levels, including a rooftop deck — one of the few Edgewater buildings offering a rooftop pool at that height with open north views. Published and expected amenities include:

• Rooftop swimming pool with panoramic city and skyline views
• French Riviera–inspired sundeck with a resort pool and private cabanas
• Gourmet summer kitchen and outdoor fire pit
• Outdoor movie theater
• High-tech fitness center and an outdoor fitness lawn
• Meditation garden
• Spa with steam room, sauna, and cold plunge
• Residents-only lounge
• Ground-floor retail and parking with vehicle lifts

The amenity program is deliberately experiential and social — built to make small residences live larger and to give short-term guests a resort-style stay. It is the amenity deck and the brand, not square footage, that carry the value here.

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The Developer

• Vertical Developments — the lead developer on the project, steering ELLE's first residential venture in Edgewater.
• Urban Network Capital Group (UNCG) — Miami-based development and investment partner on the project.
• ELLE (Lagardère lifestyle brand) — the brand operator, licensing its name and design direction on a residential (non-hotel) basis, with interiors executed by The One Atelier.
• Fortune Development Sales — handling sales and marketing.

A brand license adds marketing power and design coherence, but the delivery risk still sits with the local development and construction team. As with any pre-construction purchase, weigh the developer's track record and financing as carefully as the brand on the door.

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Construction Status & Timeline

Delivery estimates for ELLE have ranged from 2027 to early 2028 across public sources as plans have progressed. Pre-construction timelines routinely slip, so confirm the current closing schedule tied to your specific unit — it drives your deposit schedule and carrying-cost planning.

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Pricing Reality

• Entry pricing has been published from roughly $525,000 for the smallest one-bedroom residences (some listings cite starting points nearer $590,000 as inventory shifts).
• Two-bedroom residences step up from there into the seven-figure range depending on size and exposure.
• Penthouses command the top of the building's pricing.

Published pre-construction pricing is a snapshot, not a quote. Availability and developer incentives shift with each release, and the numbers circulating on aggregator sites often lag the sales gallery. Because these units are furnished and rental-enabled, also confirm exactly what the furniture package includes and what the rental-management terms are before you compare price-per-foot against an unfurnished tower. Confirm live numbers through the sales gallery and your buyer's agent.

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Who This Building Is For

1. The Design-Conscious Lock-and-Leave Buyer

You want a stylish, fully furnished Miami base you can close on and use immediately — no year of furnishing and contractors. A one- or two-bedroom under the ELLE name, walkable to the Design District, is built for you.

2. The Short-Term Rental Investor

This is the standout use case. A building that explicitly permits short-term rentals, in one of Miami's strongest STR submarkets, with a managed program and turnkey furnishings, is engineered for income. Model realistic occupancy, nightly rates, management fees, and HOA before you underwrite — but the structure is here.

3. The First-Time Miami Branded-Residence Buyer

You want a branded address without a multi-million-dollar entry. ELLE's sub-$600K starting point is one of the more accessible ways into Miami's branded-residence category.

If you want a large primary residence or direct bayfront living, this is not that building — the units are compact and the tower sits inland. Buyers after space and water frontage should look at Edgewater's larger bayfront towers instead.

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Cost of Ownership

Beyond purchase price, budget for:

• HOA fees: Heavily amenitized, service-oriented towers carry meaningful monthly dues, and a managed short-term-rental building can layer in additional program costs. Model your specific unit's assessment carefully.
• Property taxes: Miami-Dade ad valorem taxes generally run ~1.6–2.0% of assessed value annually.
• Insurance: Condo HO-6 plus wind coverage; rental use can affect your policy.
• Rental-management economics: If you use the managed program, factor the management split, cleaning, furnishing wear, and vacancy against gross nightly revenue — not just the headline rate.
• Deposit schedule: Florida pre-construction stages deposits from contract through closing. Understand exactly what is at risk and when.

For a rental-oriented buyer, the real math is net yield after HOA, taxes, insurance, and management — not the gross nightly rate. Build the full model before contracting.

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Frequently Asked Questions

Is there an ELLE hotel in the building?

No. ELLE Residences is a residential branded project — there is no on-site hotel. ELLE licenses its name and design direction; the building is condos, with amenities and staff serving owners and their guests.

How many units and stories are there?

Approximately 25 stories and ~180 residences (some sources cite up to 189 units and 26 stories as plans finalized). Layouts run one- and two-bedroom plus penthouses.

Who is the developer and architect?

Developed by Vertical Developments with Urban Network Capital Group, designed by Behar Font & Partners, with interiors curated by The One Atelier in the ELLE aesthetic. Note: some early reports floated other developer names; the consistently cited team is Vertical Developments and UNCG.

Are the residences delivered furnished?

Yes — fully furnished and move-in-ready. The furniture and décor packages are curated in the ELLE DECOR style, which is a core part of the product. Confirm exactly what is included in your unit's package.

Can I rent my residence on Airbnb?

Yes — the building is being marketed with short-term rentals permitted, via flexible platforms or a fully managed rental program. This is unusual among Miami luxury condos and is a key selling point. Verify the current rental rules and minimum-stay terms in the condo documents.

How much do units cost?

Entry pricing has been published from roughly $525,000 for the smallest one-bedrooms, rising through two-bedrooms and penthouses. Some listings show starting points nearer $590,000 as inventory shifts.

When will it be delivered?

Public sources point to a ~2027–2028 delivery. Pre-construction dates move, so confirm the schedule tied to your specific unit.

Where exactly is it?

3618 NE 5th Avenue, Miami, FL 33137, in the heart of Edgewater — walkable to the Design District and Wynwood, minutes from Brickell and the beaches.

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How to Buy at ELLE Residences Miami

Pre-construction at this level is a multi-year commitment with staged deposits and real tax, insurance, and HOA implications — and, if you are buying for income, a rental model that needs to pencil. Before contracting:

1. See the actual current inventory and pricing — by floor and exposure. The public numbers are rarely the live ones.
2. Confirm the furniture package and rental-program terms in writing. What is included, what the management split is, and what the minimum-stay rules are all change your return.
3. Compare head-to-head with Edgewater's other pre-construction towers — Aria Reserve and Missoni Baia target larger, bayfront, primary-residence buyers, while ELLE targets the turnkey rental and lock-and-leave buyer. Read the full Edgewater neighborhood guide to place it in context.
4. Model the full cost of ownership — including rental-management economics — and understand your deposit at risk under Florida pre-construction law.

Visit the ELLE Residences Miami building page for current inventory, floor plans, and to schedule a private appointment with our team.

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This guide is for educational purposes. Pricing, availability, unit counts, and project specifications are drawn from the developer's and public sources' most recent materials and are subject to change without notice. Consult your real estate attorney and tax advisor before contracting on any pre-construction unit.